AI Disruption Analysis

Identify Your Highest-Impact AI Opportunities

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Understanding AI Disruption

Identify where AI can have the biggest impact on your in-house marketing team's work. We evaluate tasks across 4 criteria, and each task gets an AI Exposure Level that determines estimated time savings. See the guide below for details.

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Data-Driven
Tasks relying on data analysis, reporting, or insights
🔁
Repetitive
Structured processes following the same steps
🔮
Prediction-Based
Forecasting, pattern recognition, educated guesses
✨
Generative
Creating content, images, video, audio, or code
📖 What are AI Exposure Levels? (click to expand)

Each task is assigned an AI Exposure Level that indicates what type of AI can help and estimated time savings:

E1 — AI Writing (~40% time savings)
Drafting, editing, summarizing text content
Tools: ChatGPT, Claude, Jasper
E2 — AI-Enhanced Tools (~50% time savings)
Software with AI features built in
Tools: SEMrush, HubSpot AI, Google Analytics Intelligence
E7 — AI Analysis (~30% time savings)
Complex data analysis and predictions
Tools: Predictive analytics, forecasting, attribution modeling
E9 — AI Automation (~60% time savings)
AI takes actions automatically without intervention
Tools: Auto-scheduling, triggered emails, automated reports
E0 — Manual Only (0% savings)
Requires human presence or judgment AI cannot replicate
Examples: In-person meetings, relationship building

⚡ Workshop Express Mode

Get straight to insights — loads 6 curated tasks and shows your priority matrix instantly.

— or customize your analysis —

Load Pre-Configured Tasks

🏢 Industry Templates

Load in-house marketing tasks common to your industry

🎯 Marketing Functions

Select your team's functions (SEO, Content, Paid, etc.)

Or Add Custom Task

Your workshop results are shared with your facilitator to support today's session.