Stage 1: Before You Get on the Plane

AI Readiness Assessment

Foundation Setting & Team Enablement

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Evaluate Your Foundation

This 15-question assessment helps you benchmark where your organization stands across the 5 critical elements of AI readiness foundation. Answer honestly—this isn't about where you wish you were, but where you actually are today. Your progress is automatically saved.

1
Do you have specific people with protected, non-moonlighting time (roughly 25% or more of their role) focused on AI enablement and innovation?
2
Do you have an internal AI policy or governance framework that clearly defines what's safe, what's not, and how teams should use AI?
3
Do you personally maintain and participate in a dedicated space (like a Slack channel) where teams share AI wins, failures, experiments, and useful reads?
4
Have you put real budget behind an LLM or AI platform yet, beyond free tools?
5
Do your teams consistently track time at a level that lets you see where effort is really going?
6
Have you reviewed your current marketing job descriptions against what "AI-ready" roles should look like?
7
In the last 12 months, have you made a visible investment that proves you're willing to trade margin for AI adoption?
8
Has your team done an analysis of your core marketing functions, scoring what AI is most likely to disrupt?
9
Have you set an expectation that employees get hands-on time with LLMs?
10
Are you investing in third-party AI learning and development for marketing?
11
Do you have systemic ways to measure AI success, like ROI, time saved, or quality improvements?
12
Have you assembled a cross-functional AI Council (or equivalent) with clear authority and decision rights?
13
Have you begun to implement agentic workflows or more complex AI automations that can operate semi-autonomously?
14
Do you have a dedicated team or functional group responsible for prototyping, building, and releasing AI solutions?
15
Do you intentionally plan AI investments across short-, mid-, and long-term horizons (Horizon 1/2/3)?
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Your Readiness Breakdown

Element-by-Element Analysis

Your Personalized Action Plan (Next 90 Days)